Public Relations (C-PR)

Membership

Name Position Country Term Time in Office
E. Delvin Chair CA 1st 2013 1 - 2015 12
R. Deulofeu Member SP 1st 2011 1 - 2013 12
L. Langman Member US 2nd 2011 1 - 2013 12
S. Matthews Member AU 2nd 2011 1 - 2013 12
A. Zemlin Member ZA 1st 2013 1 - 2015 12
E. Agbedana Corr. Member NG
C. Grigore Corr. Member RO
M. Krintus Corr. Member PL
C. Oleschuk Corr. Member CA
K. Psarra Corr. Member GR
M. Spalvieri Corr. Member AR
E. Hoyaranda Advisor APFCB
F. Harb Advisor AFCB
A.L. Maselli Advisor COLABIOCLI
C. Webster Advisor EFLM

Terms of Reference

The chair of the C-PR is a member of the CPD Executive Committee. The C-PR's main mandate is to assist the IFCC in promotion of both the organization and the discipline of clinical chemistry internationally and to coordinate PR activities of the various IFCC units. The PR Committee is composed of 4 members plus the Chair from IFCC member countries throughout the world. Each member will represent one major region of the world. The main objectives of this committee and its members are to:

  • Identify key PR tools and make recommendations to the CPD, other divisions and/or EB
  • Develop and update promotional materials, through the CPD, on the IFCC organization and activities, as well as the discipline of clinical chemistry for distribution worldwide.
  • Act as a link for distribution of IFCC brochures and other promotion materials to other laboratory professionals in their country of residence, national society, and region
  • Assist IFCC in improving its visibility in their country of residence, national society, region, as well as internationally
  • Act as IFCC ambassadors promoting IFCC and the field of clinical chemistry in their country of residence, national society, and region

Projects

IFCC - Labs Are Vital Collaborative:        lav_logo.jpg

As of Spring 2006, the IFCC and Labs are Vital developed a mutual agreement to joint forces on the campaign to promote the vital role of laboratory medicine and clinical chemistry in provision of healthcare and overall contributions to the general public.

  • The "Labs are Vital" program has been launched in several countries in South America as well as in Australia with the help of PR committee members
  • Joint IFCC-Labs are Vital presentations during IFCC conferences and other events.
  • Joint IFCC PR committee and Representatives of Labs are Vital are held at least annually. Additional conference call meetings are also arranged to plan future activities
  • Some of the joint activities have included:
    • Media Monitoring
    • Launch of Labs Are Vital within Countries
    • Website: Registration of Labs Are Vital Supporters
    • Development of a Joint LAV-IFCC website
    • Development of a Promotional Video on "What happens to my sample".
    • Plans for a Global Lab Week: 

IFCC PR Brochure:
A brochure introducing IFCC and its international activities was developed and has been used at all IFCC events to publicize the IFCC and its mandate.
Click here to download the IFCC PR Brochure

Local versions of the brochure are also available clicking on the following list:
Arabic
Chinese
Farsi
French
Italian
 Polish
Russian
 Spanish
Turkish

IFCC Corporate PR Brochure:
A brochure introducing IFCC and the benefits of Corporate Membership in IFCC is also available.
Click here to download the IFCC Brochure: "Why become an IFCC Corporate Member?"

IFCC PR Slides:
A set of slides have been developed that introduce the IFCC and its divisional activities, for use at member society meetings: this slide set is available to all PR committee members and all IFCC member countries for future presentations at local, regional, and international conferences, to promote the IFCC organization.
Click here to download the presentation.

Current and Future PR plans:

  • Develop a new PR brochure targeted to the general public, governments, industry, etc.
  • Establish a communication process among PR committee members and regional federation representative so the joint team can most effectively update and work on agreed upon activities and initiatives
  • Prepare and make formal presentations at local and regional conferences
  • Work with the SD to promote IFCC as the global coordinator of Laboratory Practice Guidelines


 

 

 

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