Public Relations (C-PR)
||Time in Office
||2016 1 - 2018 12
||2017 1 - 2019 12
||2018 1 - 2020 12
||2017 1 - 2019 12
||2017 1 - 2019 12
Terms of Reference
The chair of the C-PR is a member of the CPD Executive Committee. The C-PR's mandates are to:
- Assist the IFCC in promoting internationally the Organization to National Professional Associations, and the discipline of Clinical Chemistry and Laboratory Medicine to the lay public and decision makers
- Coordinate PR activities of the various IFCC units.
The PR Committee is composed the Chair, 4 members from IFCC Member countries representing one major region of the world, Corresponding members and IFCC Regional Federation Representatives, acting as Advisors. The main objectives of this committee and its members are to:
- Identify key PR tools and make recommendations to the CPD, other divisions and/or EB
- Develop and update promotional materials, through the CPD, on the IFCC organization and activities, as well as the discipline of Clinical Chemistry and Laboratory Medicine for distribution worldwide.
- Act as a link for distribution of IFCC brochures and other promotion material to all laboratory professionals in their country of residence, National Societies, and Regional Federations where it applies.
- Assist IFCC in improving its visibility to all laboratory professionals in their country of residence, their respective National Societies and Regional Federations where it applies.
- Act as IFCC ambassadors by promoting IFCC and the field of Clinical Chemistry and Laboratory Medicine to laboratory professionals in their respective country of residence, their National Societies and Regional Federations where it applies.
Promote the field of Clinical Chemistry and Laboratory Medicine to the lay public, healthcare administrators and decision makers in their respective country of residence.
IFCC - Labs Are Vital Collaborative:
As of Spring 2006, the IFCC and Labs are Vital developed a mutual agreement to joint forces on the campaign to promote the vital role of laboratory medicine and clinical chemistry in provision of healthcare and overall contributions to the general public.
- The "Labs are Vital" program has been launched in several countries in South America as well as in Australia with the help of PR committee members
- Joint IFCC-Labs are Vital presentations during IFCC conferences and other events.
- Joint IFCC PR committee and Representatives of Labs are Vital are held at least annually. Additional conference call meetings are also arranged to plan future activities
- Some of the joint activities have included:
- Media Monitoring
- Launch of Labs Are Vital within Countries
- Website: Registration of Labs Are Vital Supporters
- Development of a Joint LAV-IFCC website
- Development of a Promotional Video on "What happens to my sample".
- Plans for a Global Lab Week:
Another key activity of the C-PR has been the development of promotional material which can be used by members to promote the IFCC and its activities to the Laboratory Medicine Community and the general public. A promotional slide set and a number of brochures (in multiple languages) are available for download from the Public Relations Resources Page of the website, including:
- A slide set that introduces the IFCC and its divisional activities, for use at member society meetings. This slide set is available to all PR committee members and all IFCC member countries for future presentations at local, regional, and international conferences, to promote the IFCC organization.
- An information brochure which introduces the the IFCC and its international and institutional activities, publicizing the IFCC and its mandate.
- A corporate PR Brochure which introduces the IFCC and the benefits of Corporate Membership.
- A PR brochure aimed at the general public which describes the critical role of Clinical Chemistry and Laboratory Medicine in optimal delivery of healthcare, its key professionals and the leadership in the practice of clinical chemistry and clinical laboratory medicine through service, education and research provided by IFCC, the unifying organization for laboratory scientists worldwide.
Current and Future PR plans:
- Develop a new PR brochure targeted to the general public, governments, industry, etc.
- Establish a communication process among PR committee members and regional federation representative so the joint team can most effectively update and work on agreed upon activities and initiatives
- Prepare and make formal presentations at local and regional conferences
- Work with the SD to promote IFCC as the global coordinator of Laboratory Practice Guidelines